| Looking for a quality car but short on the dough? | | | | from the Hanja ki, which means "arise or come out |
| You might want to consider buying a Kia. | | | | of", with the a representing Asia. The company's |
| The South Korean car manufacturer is now one of | | | | roughly translates into coming out of Asia. Which |
| the fastest selling car brands in the market today. | | | | indeed Kia did. |
| Why? It is because of Kia vehicles being priced lower | | | | By 1992, Kia Motors America was set up and |
| than their competitors. Plus, Kia offers a 10 year | | | | incorporated in the United States. In 1993, Kia began |
| 10000 miles warranty program, so even after a long | | | | exporting and selling vehicles to the States, with the |
| time, Kia will take care of your precious car. | | | | Spehia as the first car to be sold. It was followed by |
| You can be sure of its quality make, as one million | | | | the Sportage a few years later. |
| Kias in the United States cab attest. These cars with | | | | Kia's business plan of starting out in a region, then |
| sophisticated Kia parts are affordably priced than the | | | | expanding out to another region after it becomes |
| competition, engaging many buyers to experience Kia | | | | successful proved to be highly successful and was |
| first hand. Owning a Kia is a practical one, Kias are | | | | considered as a model in entering the tough US |
| reasonably better in giving you your hard earned | | | | market. In less then ten years, Kia had grown to be |
| money's worth. | | | | a significant player in the automotive industry |
| Kia started out as a manufacturer of steel tubing and | | | | because of their strong sales figures. |
| bicycles in 1944. After being known as Kyungsung | | | | But when the Asian Financial Crisis hit it in 1997, Kia |
| Precision Industry for eight years, Kia changed its | | | | started losing money. It was bailed out of it financial |
| company name to the one it is known today (which | | | | woes due to its acquisition by its biggest rival, the |
| was also the name of the first bicycle they have | | | | Hyundai Motor Company. Kia became a subsidiary of |
| produced: Kia). Kia expanded and started producing | | | | the Hyundai Automotive Group. |
| cars, trucks and motorcycles. Kia's first motorcycle | | | | After its acquisition by Hyundai, Kia continued its |
| rolled out of its factories in 1961 and by 1962, the | | | | worldwide operations. Today, more and more Kias |
| K360, Korea's first locally manufactured truck, came | | | | are rolling out of dealerships nationwide, due to its |
| out. | | | | low prices and excellent warranty program. Kia have |
| Cars came out much later in 1974, with the Kia Brisa, | | | | gained a strong following with its car models: Kia |
| which came after the production of their gasoline | | | | Sedona, Sorento, Sportage, Amanti, Optima, Spectra, |
| engine a year earlier. In 1986, Kia and Ford built a | | | | Spectra 5, Rio and Rio Cinco. |
| partnership that made several Mazda spinoffs for | | | | After a decade since its coming out of Asia, Kia has |
| both domestic and international sales. Models include | | | | gained a cult following among budget conscious |
| the Pride (taking after the Mazda 121) and the Avella | | | | consumers. As it continues to move forward, we |
| (sold in North America and Australasia as Ford Festiva | | | | could be sure that Kia would continue to deliver |
| and Aspire). | | | | affordable but quality vehicles. |
| The name Kia, according to the company is derived | | | | |