| It is no secret that Chrysler is in trouble. | | | | "This was the low-hanging fruit you could |
| Just like Ford and General Motors, the | | | | deal with right away," Philippi said. |
| automaker has seen its share in the United | | | | "There's clearly more to come," he added. |
| States auto market shrink against the surge | | | | With the four models now no longer the |
| of Japanese and even European automakers. | | | | concern of the automaker, Chrysler can now |
| With Jim Press now with Chrysler, analysts | | | | turn its attention to other models which are |
| are expecting things to change in the storied | | | | not performing too well and are only |
| automaker. | | | | sandbagging the company. |
| | | | |
| The automaker recently announced that they | | | | The automaker is said to have an abundance of |
| will be dropping four models. This is | | | | large vehicles like SUVs which have horrible |
| expected as Chrysler has some auto models | | | | fuel efficiency. Other automakers like Ford |
| which are only weighing down the already | | | | and General Motors are offering vehicles with |
| troubled company. This decision is said to be | | | | the same room capacity of SUVs with the fuel |
| good for Chrysler according to analysts and | | | | efficiency just better. Crossovers are said |
| they are expecting more models to be dropped | | | | to be the solution to consumers' need for |
| by the automaker. | | | | fuel efficient yet roomy vehicles. But |
| | | | Chrysler is clearly missing that as they are |
| The Chrysler Pacifica, PT Cruiser | | | | known for gas-guzzling SUVs. |
| convertible, Crossfire, and the Dodge Magnum | | | | |
| were dropped by the Detroit automaker. Joe | | | | The automaker is also being criticized for |
| Philippi, a principal of Auto Trends | | | | its inability to catch up with its |
| Consulting said that these four models are | | | | competitors, American or Japanese alike. The |
| obvious choices to be dropped. The Pacifica | | | | Dodge Caliber and the Chrysler Sebring are |
| and the Magnum showed reduced sales for the | | | | just some of the vehicles which have been |
| month of October this year compared to | | | | redesigned by the automaker but have failed |
| October of 2006. The Crossfire and the PT | | | | to impress consumers. Even if they are |
| Cruiser on the other hand are niche vehicles | | | | equipped with durable Dodge bed rail caps, |
| which Chrysler is not having success with. | | | | they are still way behind the competition. |
| | | | |