| It is no secret that Chrysler is in trouble. Just like | | | | "This was the low-hanging fruit you could deal with |
| Ford and General Motors, the automaker has seen its | | | | right away," Philippi said. "There's clearly more to |
| share in the United States auto market shrink against | | | | come," he added. With the four models now no |
| the surge of Japanese and even European | | | | longer the concern of the automaker, Chrysler can |
| automakers. With Jim Press now with Chrysler, | | | | now turn its attention to other models which are not |
| analysts are expecting things to change in the storied | | | | performing too well and are only sandbagging the |
| automaker. | | | | company. |
| The automaker recently announced that they will be | | | | The automaker is said to have an abundance of large |
| dropping four models. This is expected as Chrysler | | | | vehicles like SUVs which have horrible fuel efficiency. |
| has some auto models which are only weighing down | | | | Other automakers like Ford and General Motors are |
| the already troubled company. This decision is said to | | | | offering vehicles with the same room capacity of |
| be good for Chrysler according to analysts and they | | | | SUVs with the fuel efficiency just better. Crossovers |
| are expecting more models to be dropped by the | | | | are said to be the solution to consumers' need for |
| automaker. | | | | fuel efficient yet roomy vehicles. But Chrysler is |
| The Chrysler Pacifica, PT Cruiser convertible, | | | | clearly missing that as they are known for |
| Crossfire, and the Dodge Magnum were dropped by | | | | gas-guzzling SUVs. |
| the Detroit automaker. Joe Philippi, a principal of Auto | | | | The automaker is also being criticized for its inability |
| Trends Consulting said that these four models are | | | | to catch up with its competitors, American or |
| obvious choices to be dropped. The Pacifica and the | | | | Japanese alike. The Dodge Caliber and the Chrysler |
| Magnum showed reduced sales for the month of | | | | Sebring are just some of the vehicles which have |
| October this year compared to October of 2006. | | | | been redesigned by the automaker but have failed to |
| The Crossfire and the PT Cruiser on the other hand | | | | impress consumers. Even if they are equipped with |
| are niche vehicles which Chrysler is not having | | | | durable Dodge bed rail caps, they are still way behind |
| success with. | | | | the competition. |