| What is the perfect mix? For Harley | | | | |
| Davidson, they have mixed their Harleys with | | | | We even enjoy motorcycle auctions especially |
| Baby Boomers and found they are a perfect | | | | if there are some good buys on Harleys. |
| mix. Baby Boomers are approaching their | | | | Heck, we even buy a Harley Davidson and |
| social security age so why in the world do | | | | rarely ride it. We just park it in the |
| they want a Harley? Boomers are not like any | | | | garage and wait for it to appreciate. Funny |
| of the prior groups of people who have | | | | think; it usually does. |
| already approached retirement. Boomers still | | | | |
| want to continue to live their youth. | | | | We grew up watching biker movies, the call to |
| | | | Sturgis, and Hell Angels. When we sit down |
| Harleys offer fun, excitement, thrills and | | | | on that hog, we can't help have vision of |
| also a position of class envy. Harleys ain't | | | | being one of those "bad" but misunderstood |
| cheap so these Yuppies want to buy one and | | | | biker. We just know owning a Harley comes |
| show off their financial status. They aren't | | | | with Harley babes. It is probably a myth but |
| the fastest bikes or the easiest to ride but | | | | a boomer worth his salt is certainly not |
| that don't matter to a Boomer. It is all | | | | going to deny it. It is all about image. |
| about perception. Harley motorcycles, Harley | | | | |
| babes, Harley road trips are all part of the | | | | Bottom-line, the good folks over at |
| dream that unites the Boomer with his Harley. | | | | Harley-Davidson have nurtured this image of |
| | | | Harley motorcycle riders being a tough guy. |
| Even the name of the Harleys seems to point | | | | This image has been translated in quite a |
| toward us older folks. Harley Softails | | | | successful profitable business that just |
| reminds me I need a soft place to park this | | | | keeps going on and on. Harleys and the |
| old rear end. Harley Fatboy motorcycles and | | | | Japanese bikes have no comparison. The |
| a peak in the mirror reminds me of my | | | | Yamaha's, Suzuki's, and Kawasaki's have a |
| physical condition. Let's not forget the | | | | reputation of fun, power and sports. Yet |
| Harley jackets, sunglasses, riding pants and | | | | they can't compete against the rumbling sound |
| the hundreds of other must have Harley | | | | of a Harley with a Baby Boomer straddling |
| accessories. Face it, Boomers may be getting | | | | this beast with a huge smile of his or her |
| old but they still need it all. | | | | face. |