Boomers And Harley-Davidson

What is the perfect mix? For Harley Davidson, theyneed it all.
have mixed their Harleys with Baby Boomers andWe even enjoy motorcycle auctions especially if
found they are a perfect mix. Baby Boomers arethere are some good buys on Harleys. Heck, we
approaching their social security age so why in theeven buy a Harley Davidson and rarely ride it. We
world do they want a Harley? Boomers are not likejust park it in the garage and wait for it to
any of the prior groups of people who have alreadyappreciate. Funny think; it usually does.
approached retirement. Boomers still want toWe grew up watching biker movies, the call to
continue to live their youth.Sturgis, and Hell Angels. When we sit down on that
Harleys offer fun, excitement, thrills and also ahog, we can't help have vision of being one of those
position of class envy. Harleys ain't cheap so these"bad" but misunderstood biker. We just know owning
Yuppies want to buy one and show off their financiala Harley comes with Harley babes. It is probably a
status. They aren't the fastest bikes or the easiestmyth but a boomer worth his salt is certainly not
to ride but that don't matter to a Boomer. It is allgoing to deny it. It is all about image.
about perception. Harley motorcycles, Harley babes,Bottom-line, the good folks over at Harley-Davidson
Harley road trips are all part of the dream that uniteshave nurtured this image of Harley motorcycle riders
the Boomer with his Harley.being a tough guy. This image has been translated in
Even the name of the Harleys seems to pointquite a successful profitable business that just keeps
toward us older folks. Harley Softails reminds me Igoing on and on. Harleys and the Japanese bikes
need a soft place to park this old rear end. Harleyhave no comparison. The Yamaha's, Suzuki's, and
Fatboy motorcycles and a peak in the mirror remindsKawasaki's have a reputation of fun, power and
me of my physical condition. Let's not forget thesports. Yet they can't compete against the rumbling
Harley jackets, sunglasses, riding pants and thesound of a Harley with a Baby Boomer straddling this
hundreds of other must have Harley accessories.beast with a huge smile of his or her face.
Face it, Boomers may be getting old but they still