| What is the perfect mix? For Harley Davidson, they | | | | need it all. |
| have mixed their Harleys with Baby Boomers and | | | | We even enjoy motorcycle auctions especially if |
| found they are a perfect mix. Baby Boomers are | | | | there are some good buys on Harleys. Heck, we |
| approaching their social security age so why in the | | | | even buy a Harley Davidson and rarely ride it. We |
| world do they want a Harley? Boomers are not like | | | | just park it in the garage and wait for it to |
| any of the prior groups of people who have already | | | | appreciate. Funny think; it usually does. |
| approached retirement. Boomers still want to | | | | We grew up watching biker movies, the call to |
| continue to live their youth. | | | | Sturgis, and Hell Angels. When we sit down on that |
| Harleys offer fun, excitement, thrills and also a | | | | hog, we can't help have vision of being one of those |
| position of class envy. Harleys ain't cheap so these | | | | "bad" but misunderstood biker. We just know owning |
| Yuppies want to buy one and show off their financial | | | | a Harley comes with Harley babes. It is probably a |
| status. They aren't the fastest bikes or the easiest | | | | myth but a boomer worth his salt is certainly not |
| to ride but that don't matter to a Boomer. It is all | | | | going to deny it. It is all about image. |
| about perception. Harley motorcycles, Harley babes, | | | | Bottom-line, the good folks over at Harley-Davidson |
| Harley road trips are all part of the dream that unites | | | | have nurtured this image of Harley motorcycle riders |
| the Boomer with his Harley. | | | | being a tough guy. This image has been translated in |
| Even the name of the Harleys seems to point | | | | quite a successful profitable business that just keeps |
| toward us older folks. Harley Softails reminds me I | | | | going on and on. Harleys and the Japanese bikes |
| need a soft place to park this old rear end. Harley | | | | have no comparison. The Yamaha's, Suzuki's, and |
| Fatboy motorcycles and a peak in the mirror reminds | | | | Kawasaki's have a reputation of fun, power and |
| me of my physical condition. Let's not forget the | | | | sports. Yet they can't compete against the rumbling |
| Harley jackets, sunglasses, riding pants and the | | | | sound of a Harley with a Baby Boomer straddling this |
| hundreds of other must have Harley accessories. | | | | beast with a huge smile of his or her face. |
| Face it, Boomers may be getting old but they still | | | | |