| The Internet can promote your services in unlimited | | | | Lumber - retail22. Tire Dealers23. Real Estate24. |
| relevant areas that buyers are looking forEven when | | | | Automobile Renting & Leasing25. Pharmacies or |
| they both have a website, a service business (like | | | | Drugstores26. Churches27. Furniture - retail & |
| window blinds) has to use the Internet differently | | | | non-specific28. Grocers - retail29. Rental Service - |
| than an online business does. For example, a | | | | Stores & Yards30.Carpet & Rug Cleaners31. |
| chiropractor needs to provide different information a | | | | Appliances - HH - Major Dealers32. Glass - auto, plate, |
| trucking firm, to supply what customers search for. | | | | window33. Electric Contractors34. Schools - academic, |
| While they both can benefit from Local Search | | | | secondary, elementary35. Contractors - General36. |
| exposure, what information they need to provide | | | | Government Offices - US37. Travel Agencies38. |
| about themselves varies greatly.Break down the | | | | Taxicabs39. Sporting Goods - retail40. Roofing |
| limitations imposed by category thinkingWe've been | | | | Contractors41. Dry Cleaners42. Book Dealers - |
| trained by the Yellow Page directory to look for a | | | | retail43. Optometrists O.D.44. Heating Contractors45. |
| business within its primary category section. But Local | | | | Pet Grooming46. Computers - dealer47. Motels48. |
| Search allows a person to find what they want under | | | | Automobile Wrecking49. Building Materials50. |
| many more descriptive terms. They can search for a | | | | Government Offices - city, village, township51. |
| sub-category, rather than a generic listing like | | | | Appliances - HH - Major - Service & Repair52. Golf |
| "contractor". They're able to find a narrowly-defined | | | | Courses - Public53. Landscape Contractors54. Home |
| specific service or product - if a business has said | | | | Improvements55. Pet Shops56. Pest Control Service |
| that they offer it.To be listed in the Directory, a | | | | Exterminators57. Automobile Body Repairing & |
| business pays for each category where it appears. | | | | Painting58. Government Offices - state59. |
| But a website has no such limitations. It can show | | | | Photographers - portrait60. Electronic Equipment & |
| numerous specific offerings - like Dog Training, Dog | | | | Supplies - Dealers61. Movers62. Carpet & Rug - |
| Nutrition, Dog Books, Dog Toys, etc. And it can | | | | dealer63. Motorcycles & Motor Scooters - Dealers.64. |
| promote each area to different buyers.So your | | | | Office Supplies65. Videotapes & Discs - Renting & |
| business benefits from showing up in Local Search | | | | Leasing66. Printers67. Chiropractors, DC68. Lawn |
| results as many ways as possible. Go out of your | | | | Maintenance69. Child Day Care Centers 70. Service |
| way identify such specific, narrow topics. You might | | | | Stations - gasoline & oil71. Television - cable, CATV & |
| find yourself without any competition in such search | | | | Satellite72. Locks & Locksmiths73. Apartments74. Air |
| results.Studies show that people who search with | | | | Conditioning Contractors & Systems75. Nursing |
| specific terms are more motivated, and likely to buy | | | | Homes76. Transmissions - automobile77. Air |
| "Minolta camera" instead of "camera". They're ready | | | | Conditioning Equipment & Systems - repair78. |
| to take the next step.Categories that draw the most | | | | Television & Radio - service & repair79. Fence80. |
| attentionNot all businesses rely to the same extent | | | | Paint - Retail81. Nurseries - plants, trees, etc.82. |
| on their Yellow Page listing to attract customers. And | | | | Schools - academic, colleges & universities83. |
| I'm sure that will turn out to be true with Local | | | | Clinics84. Plumbing Fixtures & Supplies - new, retail85. |
| Search as well. The following list shows which | | | | Employment Agencies86. Bicycles - dealer87. |
| directory categories draw the most visitors. But if | | | | Government Offices - county88. Jewelers - retail89. |
| your business isn't listed among the top, you've got | | | | Painting Contractors90. Towing - automobile91. |
| even more reason to begin marketing yourself | | | | Windows92. Newspapers93. Bus Lines94. Truck |
| online.Internet exposure can provide a powerful | | | | Renting & Leasing95. Shoes - retail96. Mufflers & |
| marketing boost for almost any type of local | | | | Exhaust Systems - engine97. Tree Service98. Bakers |
| business. Whether you have a website or not, you | | | | - retail99. Computers - Service & Repair100. |
| need to assure that accurate information about your | | | | MortgagesSource: Yellow Pages Integrated Media |
| business gets picked up by every major search | | | | Association (YPIMA)Expand your visibility, and |
| engine, and Internet Yellow Pages. I've found the | | | | credibility with upwardly mobile buyersYour business |
| most reliable way to do that is through Register | | | | is faced with two urgent tasks, if you want to come |
| Local, For a small annual fee they keep your business | | | | to the attention of Internet searchers.1.) Get listed |
| information updated and accurate on every online | | | | with the resources they go to, so you'll be found |
| database that matters. And you don't need a | | | | among the results they get.2.) Make sure your |
| website, if you don't have one.Top Yellow Page | | | | business information is consistent and accurate across |
| Headings (in this order)1. Restaurants2. Physicians & | | | | the board. That's where Register Local can save you |
| Surgeons3. Automobile Parts - new & used4. | | | | a boatload of time and headaches. Don't put this off |
| Automobile Repairing & Services5. Pizza6. Automobile | | | | because the Internet can bring you a steady flow of |
| dealers - new & used7. Attorneys/Lawyers8. Beauty | | | | local buyers.Copyright 2006 Off the PageDr. Lynella |
| Salons9. Hospitals10. Dentists11. Insurance12. | | | | Grant Expert in communicating through Yellow Page |
| Department Stores13. Plumbing Contractors14. | | | | ads and Local Search. Stand out online and offline. |
| Banks15. Veterinarians16. Theaters17. Florists - retail18. | | | | Capture more Internet-savvy buyers for your brick |
| Airline Companies19. Hotels20. Hardware - retail21. | | | | and mortar business. |