| Last week I had to get my motorbike tyre changed. | | | | pledges the quality of your product and induces the |
| While I was enquiring about prices of different brands | | | | prospective buyer. |
| of tyres, (It was almost two years ago when I last | | | | MISSING THE CONTENT OF CONVINCING |
| got a tyre for my bike. Hence, I had no idea of | | | | Even if you have mixed all the above ingredients in |
| increased prices) a young salesman of motorbike | | | | your sales-talk and the basic content of convincing is |
| spare parts came to take order. The spare-parts | | | | missing from the recipe, you cannot enjoy your feast |
| shop owner (Mr. Y) fabricated justifiable excuses for | | | | of a successful done-deal. Convincing is directly linked |
| not placing any immediate orders. | | | | with your body language i.e. your eye contact, upheld |
| The young guy, a fresh college graduate, looked | | | | face, firm standing or sitting, movement of hands at |
| very much disappointed, rather disheartened. I just | | | | the appropriate moments, levels of voice and |
| dared to put my arm around his shoulder and took | | | | selection of words. |
| him aside. I explained to him what I had noticed: | | | | My last piece of advice was to never again wear the |
| LACK OF CONFIDENCE | | | | T-shirt that implied his being a mommy's little child, for |
| If you are not sure of your own presentation ability, | | | | it delivers a clear message to the person you |
| you cannot make other people have confidence in | | | | encounter that your maturity level is not up to the |
| whatever you intend to convey to them. | | | | requirement for the job of a sales person. |
| UNPROMISING ATTITUDE | | | | So, my dear young fellas watch out each of your |
| Your way of communication helps others determine | | | | single step before leaving for your outdoor sales and |
| the type of your personality and gauge the abilities | | | | marketing campaign. You are going to sell yourself |
| of delivering your message. | | | | first by making a positive, aggressive and dominating |
| PITIABLE BODY LANGUAGE | | | | impression. The product comes later. |
| Your body gestures are definite indicators of your | | | | There are thousands of salesmen who know the art |
| state of mind and intentions. In fact, body language | | | | of selling products of low quality simply putting the |
| transmits the very first signals, to any one you meet, | | | | buyer in a no-retreat position. |
| of assurance or warning about how to deal with you. | | | | Note: |
| POOR BELIEF IN PRODUCT'S QUALITY | | | | I am not an advocate of deceiving the prospects |
| Being a successful sales person you have to have a | | | | regarding quality and durability of your products. |
| strong belief in the quality of the product that you | | | | Simply explain the real value of the product and |
| are determined to sell. It is not that easy to make | | | | never exaggerate it to the extent of deliberate |
| others empty their pockets in exchange with a | | | | deception. |
| product of poor quality. It is your statement that | | | | |