| The retail visual merchandising shares many of the | | | | and interesting window displays will catch the eye of |
| same principles as advertising, graphic design, and | | | | people walking by and will draw them into the store. |
| interior design -- the purpose of visual merchandising | | | | Numerous store owners make the mistake of |
| is to create a logical and visually pleasing environment | | | | cramming in lots of merchandise to indicate the |
| that will grab attention and translate into increased | | | | variety of items they might carry, but the most |
| sales. The basics are pretty easy to understand - a | | | | successful window designs create a theme, mood, or |
| clean store, well lit, with merchandise displayed in | | | | "lifestyle" that piques curiosity, change the window |
| neat groupings, but as an industry, visual | | | | displays with the seasons, and always reflect your |
| merchandising delves a lot deeper, focusing on the | | | | newest or best-selling items, Impact - We've all done |
| psychology and motivations of the target customer. | | | | it - you walk into a store, take a lap around, and |
| Some of the top five tips for retail visual | | | | leave, maybe you were "just looking" -- more than |
| merchandising, Entice - Visual merchandising actually | | | | likely, though, something about the store or the |
| starts on the street outside the store. The creative | | | | merchandise displays turned you off. |