| Love them or hate them we need them. | | | | either a revenue sharing, or a fixed plus |
| | | | revenue sharing arrangement with a motorcycle |
| A motorcycle dealer is a person chosen by the | | | | dealer. However, the company will certainly |
| motorcycle manufacturer to sell their | | | | provide motorcycle dealers with all training |
| motorcycles. He is thus a company authorised | | | | assistance. While there is no doubt that |
| person to sell motorcycles on their behalf. | | | | there are great opportunities to become a |
| | | | motorcycle dealer, it is a profession that |
| The most common requirement to become a | | | | requires tremendous hard work, dedication an |
| motorcycle dealer are availability of | | | | discipline on the part of the motorcycle |
| substantial capital to invest, experience in | | | | dealer. |
| dealing with motorcycles, availability of a | | | | |
| commercial space, and also the readiness to | | | | It is only when the motorcycle dealer |
| provide excellent after sales support to the | | | | performs his sales and after sales functions |
| customers. | | | | effectively that the motorcycle gets sold. |
| | | | |
| The priorities of a retail motorcycle dealer | | | | Most dealers offer a comprehensive range of |
| are generally the same as for any other | | | | new and used motorcycles,parts,service and |
| retailer. | | | | accessories. |
| | | | |
| The company pays the dealer a fixed | | | | Dealerships need to get a grip on the fact |
| percentage on every sale made, and that is | | | | that a lot of women are buying motorcycles. |
| the basic way in which a motorcycle dealer, | | | | |
| or any dealer for that matter, makes money. | | | | My local Kawa dealer is a tiny place, but the |
| Although low in percentage terms, the dealers | | | | people there have been really helpful when |
| margin is quite high when the actual selling | | | | I've needed to order parts. We visited a lot |
| price of a motorcycle is taken into account. | | | | of dealers when we were looking for bikes, |
| | | | but I've found that our smaller, local shops |
| Depending on the company, the company may | | | | are the best. |
| also invest in the set up, or may agree upon | | | | |