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Beefing Up at the Wrong Time

Pontiac intends to beef up performance; thisBuick  and  GMC.
is why the automaker will be unveiling two
new rear-wheel drive powerhouses at nextPontiac, the struggling brand of General
week's New York International Auto Show. ButMotors Corp., is freeing its high-performance
experts say the beefing up was made at theG8 family to bang sales doldrums and to
wrong  time.repair its image. But the new corporate
average fuel economy (CAFÉ) standards
Amid rising gasoline prices and thecould  hinder  the  plans.
intensifying global warming issues, shoppers'
appetite for gas-guzzlers are curtailed.Aaron Bragman, an auto analyst at Global
Timing  couldn't  be  worse.Insight, now considers the maker of Pontiac
radiators the most at-risk of General Motors'
At the New York show, Pontiac will showcasebrands. "The renaissance was on the books,
the 2009 G8 GXP featuring the new 6.2-literbut it's basically been thrown into confusion
small-block V-8 engine generating 402with the new CAFE rules," Bragman told MSNBC.
horsepower. According to the automaker, the"The future depends on what they can do with
G8 GXP sedan, set to go on sale this year,Pontiac. Can they make it a four-cylinder,
will be able to go from zero to 60 mph in 4.7turbocharged brand, or are Americans so set
seconds. The new sedan is also equipped withon it being the rumbly, rear-wheel-drive V-8
a specially tuned suspension and an optionaldivision that anything else is not going to
new  six-speed  manual  transmission.fly?"
Aside from the performance sedan, theJack Nerad, executive market analyst for
automaker will also introduce the 2010Kelley Blue Book, said Pontiac's return to
Pontiac G8 sport truck, a two-seater built onits performance roots is a positive step, but
the G8 platform with a 73-inch cargo bed. Theyears of lukewarm vehicles have made the
sport truck, which will arrive in dealershipsbrand irrelevant to many consumers. "They're
late next year, has the same 361-horsepower,on the brink of either great success or
6.0-liter  V-8  used  in  the  G8  GT  sedan.marginalization,"  he  added.
"There's simply nothing else like the G8"Pontiac has always been about style and
sport truck on the road today, and weperformance. There have certainly been times
definitely believe that there are customersthat we've fulfilled that mission better than
who will be excited by its distinctiveothers," Nerad concluded. "We're again
design, performance and cargo capabilities,"getting the vehicles that fulfill that
said Jim Bunnell, general manager of Pontiac,mission very clearly.



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