Beefing Up at the Wrong Time

Pontiac intends to beef up performance; this is whyand GMC.
the automaker will be unveiling two new rear-wheelPontiac, the struggling brand of General Motors Corp.,
drive powerhouses at next week's New Yorkis freeing its high-performance G8 family to bang
International Auto Show. But experts say the beefingsales doldrums and to repair its image. But the new
up was made at the wrong time.corporate average fuel economy (CAFÉ)
Amid rising gasoline prices and the intensifying globalstandards could hinder the plans.
warming issues, shoppers' appetite for gas-guzzlersAaron Bragman, an auto analyst at Global Insight,
are curtailed. Timing couldn't be worse.now considers the maker of Pontiac radiators the
At the New York show, Pontiac will showcase themost at-risk of General Motors' brands. "The
2009 G8 GXP featuring the new 6.2-liter small-blockrenaissance was on the books, but it's basically been
V-8 engine generating 402 horsepower. According tothrown into confusion with the new CAFE rules,"
the automaker, the G8 GXP sedan, set to go on saleBragman told MSNBC. "The future depends on what
this year, will be able to go from zero to 60 mph inthey can do with Pontiac. Can they make it a
4.7 seconds. The new sedan is also equipped with afour-cylinder, turbocharged brand, or are Americans
specially tuned suspension and an optional newso set on it being the rumbly, rear-wheel-drive V-8
six-speed manual transmission.division that anything else is not going to fly?"
Aside from the performance sedan, the automakerJack Nerad, executive market analyst for Kelley Blue
will also introduce the 2010 Pontiac G8 sport truck, aBook, said Pontiac's return to its performance roots is
two-seater built on the G8 platform with a 73-incha positive step, but years of lukewarm vehicles have
cargo bed. The sport truck, which will arrive inmade the brand irrelevant to many consumers.
dealerships late next year, has the same"They're on the brink of either great success or
361-horsepower, 6.0-liter V-8 used in the G8 GTmarginalization," he added.
sedan."Pontiac has always been about style and
"There's simply nothing else like the G8 sport truckperformance. There have certainly been times that
on the road today, and we definitely believe thatwe've fulfilled that mission better than others," Nerad
there are customers who will be excited by itsconcluded. "We're again getting the vehicles that fulfill
distinctive design, performance and cargo capabilities,"that mission very clearly.
said Jim Bunnell, general manager of Pontiac, Buick