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Driving in the Hardtop Genre

Automakers are now attesting the edge ofAssociates' Power Information Network (PIN),
retractable hardtops over the conventionalG6 RHT takes an average 29 days to sell. PIN
ragtops. Parenthetically, they are shiftingalso observed that midsize cars in general,
to the modern technology to deliver funstay on dealer lots an average 53 days and
open-air drive as well as secured weathersell for about $8,000 less than the G6 RHT.
resistance  driving.These findings are significant to automakers.
The crucial move can give them rewarding
Mazda Miata is one of the leaders of hardtopprofits so they opt to live in the hype of
technology. The car is made simple yethardtops.
striking, affordable and perky. However, its
greatest edge is its soft top that can beVolvo, on one hand, has set forth its C70, a
maneuvered with just a push on the button. In4-seater RHT that went on sale since midyear.
fact, said model can be operated by justThe model is a compact car that shares Ford's
using only one hand. Jay Amestoy, Mazda'sC1 platform which was used with Volvo S40
spokesperson said that power retractableparts. According to PIN, C70 sits on dealer
hardtop technology of Miata is a significantlots 14 days. On the contrary, the
factor of its hefty 30% sales in the UnitedMercedes-Benz  CLK  ragtop  sits  51  days.
States.
The coupe convertible hardtop from Volvo was
The move of automakers is so swift anddesigned by John Kinsey and built by
apparent. "Yes, it costs a lot to engineerPininfarina. It uses quality Volvo C70 parts
and install, but we found some of our targetthat include strong three piece retractable
buyers -- women, especially -- see it as ametal that can be raised or lowered in a
big advantage in safety and security," saysshort span of 30 seconds. C70 replaced the
Pontiac spokesman Jim Hopson. As to Pontiac,cabriolet/convertible and the coupe segment,
its G6 RHT went on sale last April. It waswhich are absent in Volvo's lineup since
priced at about $29,000, $5,000 more than the2003.
coupe version. According to .D. Power and



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