Optimze Your Web Site on a Shoe String Budget

Let me start off by saying I'm not a marketing guruif you're doing a PPC campaign. Remember that tag
or work for a fortune 500 advertising company. Iword K.I.S.S.? I'm changing it to "Keep Is Specific
don't even have a marketing background. But if youStupid". Also have the first sentence on your page
don't have money to blow on optimizing your site,say Suzuki speedboats. When those little web bots
then listen up.Search engine optimization guidelines arecome strolling to your page they will see the term
more mysterious than Michael Jackson's bedroom.Suzuki speedboat in the store name, first keyword
About once a week I read about how Google'sand first sentence in the page body. A very relative
algorithm is changing. They must have a dozen madsite to the web bots. Here's a perfect example. I did
sciencetists working around the clock. Google justa search on "Suzuki speedboat" and this site came up
wants to be the perfect search engine. That's all wellnumber four. The URL is You will notice the word
and good, but gives us a breather here! MaybeSuzuki as part of the company name. Now if you
they're trying so hard cause they no longer hold 80%right click on the page and view source code you can
of online searches. MSN and Yahoo have built theirsee that the title tag says "Suzuki" and close to the
own proprietary software, leveling the playing field atop of the body are the words Suzuki. Do you think
bit. A study done by shows Google under 50% forthat's a coincidence? Also, if you do a search in MSN
US online searches. Yahoo is second with 21% whilefor "reverse balding" or "stop DHT" you will see my
MSN ended third at 12%.So what does that mean?site in the top four and three spot respectively. Feel
Actually...not much. Unless you're ready to do a PPCfree to view my source code to validate what I'm
campaign or your company is a household name thesaying. It took a little over a month to get my page
odds of getting listed right away on the big three arelisted on MSN.Make sure to use the H1 tags on your
pretty slim. But don't despair. With a little patiencemain page. Primarily as a header for your product.
and some hard work you will get listed.So here areWeb bots see this tag as an important item. Now
the steps:Submit submit submit. Forget about the bigdon't misuse these tags and place them all over your
three along with their affiliates for now. Insteadsite. You might get penalized for that. Given that the
submit to the multitude of search engines that willH1 tag is so large it may not look quite right on your
post your site for free. If you like I can send you mypage, don't fret there is a fix. All you need to do is
list free of charge. Just email me at with the subjectplace the tag between your H1 tags. Use whatever
title "Free List". Remember, you're playing thefont size you feel is right for your page.Links will still
numbers game here. Most of them are free withbe an important part of your marketing. Again be
incentives to pay if you want your site reviewedselective. If you sell computer books don't link with a
quickly. Also submit to directories and comparisonsite that sells lingerie. This may seem like common
shopping portals such as Here's a tip when submittingsense but I've witnessed these errors. Stay clear
to directories. Directories such as don't rank yourfrom those free for all links commonly referred to as
sites. They place them by category alphabetically.link farms. You'll get bombarded with e-mails
Just because your company name is Zachs Toyrequesting to exchange links. And those links may not
Zebras, doesn't mean that's what you have to namehave anything to do with your site. There are
your site when submitting it. You can call it #1 Toylegitimate companies such as that provide you with a
Zebras. Now your site will be placed right on top fornetwork of sites for you to choose from and special
all to zee, I mean see.Fine tune your keywords andfeatures that enable you to design your links page
they will come. Make them as relevant as possible.with little HTML knowledge. The downside is cost.
For example, let's say you sell Susuki speed boatsThey charge about $300 a year.By using these
and your company name is Jacks Suzuki Speedboats.techniques you'll be on your way to upping your rank
Your first keyword should be Susuki speedboat, notin the search engine battle within a few weeks.William
speedboat or boat. You're selling to a specific marketCortes is a freelance writer and entrepreneur. His
that will search for a specific item. If your keywordparent company NetAd owns which is a re-seller of
terms are too broad you'll probably get more traffican amazing hair growth product.
but not necessarily more sales. This could get costly