| Let me start off by saying I'm not a | | | | costly if you're doing a PPC campaign. |
| marketing guru or work for a fortune 500 | | | | Remember that tag word K.I.S.S.? I'm changing |
| advertising company. I don't even have a | | | | it to "Keep Is Specific Stupid". Also have |
| marketing background. But if you don't have | | | | the first sentence on your page say Suzuki |
| money to blow on optimizing your site, then | | | | speedboats. When those little web bots come |
| listen up.Search engine optimization | | | | strolling to your page they will see the term |
| guidelines are more mysterious than Michael | | | | Suzuki speedboat in the store name, first |
| Jackson's bedroom. About once a week I read | | | | keyword and first sentence in the page body. |
| about how Google's algorithm is changing. | | | | A very relative site to the web bots. Here's |
| They must have a dozen mad sciencetists | | | | a perfect example. I did a search on "Suzuki |
| working around the clock. Google just wants | | | | speedboat" and this site came up number four. |
| to be the perfect search engine. That's all | | | | The URL is You will notice the word Suzuki |
| well and good, but gives us a breather here! | | | | as part of the company name. Now if you right |
| Maybe they're trying so hard cause they no | | | | click on the page and view source code you |
| longer hold 80% of online searches. MSN and | | | | can see that the title tag says "Suzuki" and |
| Yahoo have built their own proprietary | | | | close to the top of the body are the words |
| software, leveling the playing field a bit. A | | | | Suzuki. Do you think that's a coincidence? |
| study done by shows Google under 50% for US | | | | Also, if you do a search in MSN for "reverse |
| online searches. Yahoo is second with 21% | | | | balding" or "stop DHT" you will see my site |
| while MSN ended third at 12%.So what does | | | | in the top four and three spot respectively. |
| that mean? Actually...not much. Unless you're | | | | Feel free to view my source code to validate |
| ready to do a PPC campaign or your company is | | | | what I'm saying. It took a little over a |
| a household name the odds of getting listed | | | | month to get my page listed on MSN.Make sure |
| right away on the big three are pretty slim. | | | | to use the H1 tags on your main page. |
| But don't despair. With a little patience and | | | | Primarily as a header for your product. Web |
| some hard work you will get listed.So here | | | | bots see this tag as an important item. Now |
| are the steps:Submit submit submit. Forget | | | | don't misuse these tags and place them all |
| about the big three along with their | | | | over your site. You might get penalized for |
| affiliates for now. Instead submit to the | | | | that. Given that the H1 tag is so large it |
| multitude of search engines that will post | | | | may not look quite right on your page, don't |
| your site for free. If you like I can send | | | | fret there is a fix. All you need to do is |
| you my list free of charge. Just email me at | | | | place the tag between your H1 tags. Use |
| with the subject title "Free List". Remember, | | | | whatever font size you feel is right for your |
| you're playing the numbers game here. Most of | | | | page.Links will still be an important part of |
| them are free with incentives to pay if you | | | | your marketing. Again be selective. If you |
| want your site reviewed quickly. Also submit | | | | sell computer books don't link with a site |
| to directories and comparison shopping | | | | that sells lingerie. This may seem like |
| portals such as Here's a tip when submitting | | | | common sense but I've witnessed these errors. |
| to directories. Directories such as don't | | | | Stay clear from those free for all links |
| rank your sites. They place them by category | | | | commonly referred to as link farms. You'll |
| alphabetically. Just because your company | | | | get bombarded with e-mails requesting to |
| name is Zachs Toy Zebras, doesn't mean that's | | | | exchange links. And those links may not have |
| what you have to name your site when | | | | anything to do with your site. There are |
| submitting it. You can call it #1 Toy Zebras. | | | | legitimate companies such as that provide |
| Now your site will be placed right on top for | | | | you with a network of sites for you to choose |
| all to zee, I mean see.Fine tune your | | | | from and special features that enable you to |
| keywords and they will come. Make them as | | | | design your links page with little HTML |
| relevant as possible. For example, let's say | | | | knowledge. The downside is cost. They charge |
| you sell Susuki speed boats and your company | | | | about $300 a year.By using these techniques |
| name is Jacks Suzuki Speedboats. Your first | | | | you'll be on your way to upping your rank in |
| keyword should be Susuki speedboat, not | | | | the search engine battle within a few |
| speedboat or boat. You're selling to a | | | | weeks.William Cortes is a freelance writer |
| specific market that will search for a | | | | and entrepreneur. His parent company NetAd |
| specific item. If your keyword terms are too | | | | owns which is a re-seller of an amazing hair |
| broad you'll probably get more traffic but | | | | growth product. |
| not necessarily more sales. This could get | | | | |